Sponsorship opportunities

What is Abergavenny Food Festival?

Abergavenny Food Festival enjoys an exceptional reputation as a place for chefs, food businesses, journalists, farmers and food producers to come together. We are known for being an inclusive and welcoming event, delivering a delicious opportunity for people from all walks of life to explore and learn about food.

Through our outstanding programme of activities, including product tastings, kids’ activities, masterclasses, hands-on cookery lessons and topical debates, we provide the inside track on food issues, offer new ideas about the future of our food and showcase rising stars emerging from the industry.

The Festival prides itself on transforming the way people think about food; challenging and promoting new ideas, pushing the boundaries of current thinking and encouraging people to look differently at where their food comes from.

Over the years, the festival has attracted top food heavyweights such as: Tom Kerridge, Hugh Fearnley-Whittingstall, Jamie Oliver, Darina Allen, Monica Galetti, Jane Baxter, Jose Pizarro and Valentine Warner, to name but a few. By engaging with influential chefs, commentators and journalists both nationally and internationally, we have grown to become one the highest profile food events in Britain.

So, where did it all begin? Abergavenny Food Festival was created in 1999 by two local farmers in response to the BSE crisis and the resulting lack of consumer confidence in British produce. With the outbreak of Foot and Mouth in 2001, the difficulties worsened for farmers and pushed the Festival forward in terms of showcasing the wonderful food we have to offer locally and the passion of the people who produce it.

We cherish our history and remain committed to offering a genuine market experience in the rural setting of our beautiful medieval market town. 

Last year we attracted more than 35,000 visitors to our small, Welsh town, with the festival generating an estimated £4 million impact for the local economy.

As well as inviting leading food influencers to participate in our programme of activity, we carefully select over 200 artisan food producers and caterers to offer our visitors a unique selection of some of the UK’s best food, all in one place.    

Abergavenny Food Festival in 2019

2019 sees us celebrate our 21st birthday. As always, we’ll be offering the jam-packed programme that has made us the trusted and innovative festival we are today. We’ll also be continuing to grow and are developing areas, such as the farmyard, staying true to our food and farming roots

Our 2019 aims are:

  • To broaden our consumer reach with out of town audiences, bringing more weekend visitors to the region
  • To continue to develop our reputation as a leading media commentator on food and farming issues
  • To encourage more young people to visit the festival and participate in practical, skills-led activities
  • To consolidate our existing festival sites, ensuring all areas of the festival deliver an experience-led, dynamic environment

In 2019 we will be:

  • Expanding the farmyard to include more educational and experiential content on issues around food and farming
  • Developing our kids’ cookery school at the castle and expanding our programme of kids’ activities
  • Responding to the popularity of our off-site forages and tours by expanding our programme of on-farm and in-nature experiences
  • Developing a new corporate hospitality offering

Why we need your support

Abergavenny Food Festival is a non-profit organisation that is growing each year.

To make this event a success, and to secure our legacy in the long-term, we need financial support from the businesses and organisations already pioneering alternative ways of thinking about the food we eat. The more support we can gather, the more ambitious our reach, and the more powerful our impact.

How will my business benefit?

Heading into its 20th year, Abergavenny Food Festival has grown to be one of the largest food festivals in the country with an audience to match. This provides a unique opportunity for your business to pioneer support for one of the most loved and cutting edge food festivals in the country.

As a not for profit organisation we put back what we can into the local community. We ensure that socially responsible ways of working are embedded into our culture and we work with all our sponsors to meet their CSR aspirations.

We grow and maintain powerful, mutually beneficial partnerships by working with sponsors as part of the extended Festival Family. We will work with you to create a partnership that tells your story; we will develop a narrative with you to connect with our audiences.

Sounds great, how can I get involved?

We offer a range of packages for you to get involved, detailed below, and each level is tailored to suit your needs. To start a sponsorship conversation with us please give us a call or pop us an email:

Claire More, Sponsorship Manager: 01873 851643, claire@abergavennyfoodfestival.com


Level of Giving
Area of Content
£3,500 Supporting sponsor
£5,000 Event / Activity Sponsor
£7,500 Stage Sponsor
£10,000 Area/Theme event sponsor
£20,000 Bespoke package