Abergavenny Food Festival loading now
21-22 SEP 24

We introduce serious players in the food and drink world to an engaged audience who want new experiences. Partnerships with other sectors are also integral to the Festival. Do get in touch so I can learn about your business objectives and start discussing how we might work together.

Lucie Parkin
Festival Director 
lucie@abergavennyfoodfestival.com

About the Festival

Who we are

  • Founded in 1999 and a long-established leading event in the UK’s culinary calendar.
  • Bringing together food world heavy-weights (businesses, producers, growers, high-profile chefs, journalists and campaigners).
  • Offering great exposure and the opportunity to meet influencers, key industry players and commentators, and engage with ticket-holders.
  • Attendance: 25,000 across two days on pre-purchased tickets.

 

The Festival experience

  • Six venues with 200+ exhibitors and caterers rigorously selected for quality, provenance and originality.
  • An outstanding programme of activities: chef demonstrations, product tastings, masterclasses, topical debates, meet the author sessions and children’s cookery classes.

We’ve been coming for twenty-four years. It is the draw of the people which is most important to us.

Cyrus Todiwala (Café Spice Namasté)

ATTENDANCE: 25,000 over 2 days.

SOCIALS: Most of our audience are 35 to 54 years with a 75% female to 25% male ratio.

LOCATION: 77% Wales, 9% Midlands, 8% Bristol & South West, 5% South East/East, 1% Other*

REPEAT VISITORS: 67% have been to the Festival more than once.

* postcode analysis off ticketing system.

Recent guest performers

I feel so embraced by everybody. It’s a real place of exchange. People are here to share ideas, experience and inspiration.

Andi Oliver
Andi Oliver

Instagram: 120k

Jurgen Krauss

Instagram: 189k

Thomasina Miers

Instagram: 117k

Matt Tebbutt

Instagram: 101k

Angela Hartnett

Instagram: 165k


How your business could get involved

COST: £10,000

Benefits: 

  • Have the partnership announced early in the year alongside headline guest names.
  • High brand profile on website (sponsors’ page), social platforms, e.marketing to subscriber list, press releases and visitor guide. To include agreed messaging and footage.
  • A large stand in one venue and opportunity to have a presence in other market venues eg to run tastings.
  • Run a promotional video and have company logo displayed on four public venue screens over the weekend.

COST: £10,000

Benefits:

  • Have the partnership announced early in the year alongside headline guest names.
  • High brand profile on website (sponsors’ page), social platforms, e.marketing to subscriber list, press releases and visitor guide. To include agreed messaging and footage.
  • A large stand in one venue and opportunity to have a presence in other market venues eg for market research.
  • Run a promotional video and have company logo on four public venue screens over the weekend.
  • Place press release in guest performer goodie bags.
  • Tickets for guests and invitation to sponsors’ drinks reception.

COST: £5,000 to £10,000

Venues: The Dome at the Castle (Talks & Debates), Chef Demonstration Stage (Market Hall), Local & Vocal Tent (The Castle), Meet The Author (Library)

Benefits:

  • Performance venue branded with company name to include internal branding and external banners.
  • A stand in a premium position offering the opportunity to engage with thousands of visitors through market research, drop-in sessions, and promoting special offers.
  • Brand profile on Festival website on sponsors’ page and on venue event pages.
  • Agreed posts and footage on social platforms, e.bulletin subscriber list, press release mentions, and company logo alongside branded venue on visitor guide/map.
  • Logo on four venue screens over the weekend.
  • Have a space for an invited guest drinks/hospitality event.
  • Tickets for guests and invitation to sponsors’ drinks reception.

COST: £850 to £1,000 (with Party at The Castle) 

  • An ‘access all areas’ enhanced Festival experience for up to four guests.
  • Four tickets to the VIP hospitality venue across weekend (exclusive space for chefs, speakers and VIPs).
  • Complimentary food and drink at hospitality venue, supplied by our exhibitors and caterers.
  • Two tickets to sponsors’ drinks reception.
  • Opportunity for four guests to attend a choice of individually ticketed events
  • Logo on Festival website in ‘AFF Business Partner’ section.
  • ‘Abergavenny Food Festival Friend’ logo for use on own channels.

COST: £1,000

Benefits:

  • An ‘access all areas’ enhanced Festival experience for your guests, including hospitality venue use across weekend (exclusive space for chefs, speakers and VIPs).
  • Complimentary food and drink at hospitality venue supplied by our exhibitors and caterers.
  • Invitation to sponsors’ drinks reception.
  • Choice of special events tickets, including Party at The Castle.
  • Logo on Festival website in ‘Festival Friends’ section.
  • ‘Abergavenny Food Festival Friend’ logo for use on own channels.

COST: £400

Benefits:

  • Sponsor an individual event such as a chef demonstration, talk, or masterclass/tutored tasting.
  • Have name credit on website event page and on printed fold-out visitor guide.
  • Weekend stroller tickets, sponsored event tickets for guests, and invitation to sponsors’ drinks reception.
  • Use of logo stating ‘Supporter of the Abergavenny Food Festival’ for social channels and printed version for display on premises.

For example, but not limited to:

  • Festival cups
  • Pop-up space
  • Site recycling

Our Sponsors

Sponsors past and present come from many different sectors eg Schroders Personal Wealth, Bordeaux, OGI, Marks & Spencer, Griffiths Engineering & Construction, Waitrose, Redrow, Gower Cottage Brownies, Chase Distillery, Riverford Organic, Naked Wines, Otley Brewery, Brewin Dolphin, Domino Records, Riverford Organics, Castell Howell, Cywain, Willy’s ACV, Robert Price, Timothy Oulton.

I first came into the Festival in 2009, having been introduced by Trealy Farm and Caws Cenarth. Back then, Gower Cottage Brownies was a pretty small business and I didn’t have much knowledge of food events. Even so, I tried to make good choices as to where to exhibit.

There were many things to weigh up. It wasn’t just a question of the pitch fee, but also travel, accommodation and time out from production. I truly wondered if there’d be much trade, here in the middle of Wales with my little pitch in one of the outdoor street markets. How wrong I was. I sold out in a day.

The first thing I noticed was the great vibe, and that other exhibitors were of a really high calibre. Visitor engagement was amazing. So I came back again and saw repeat customers. Due to our alignment with the Festival, sales through our online shop increased massively.

Gradually, as the business developed year-on-year, so did my relationship with the Festival. I got a larger stand and therefore a bigger presence. I also got involved with the programme of demonstrations and talks over the weekend. My journey from newbie stall-holder to participant to major sponsor evolved quite naturally.

Gower Cottage Brownies has sponsored guest hospitality at the Festival for many years. It’s the one place where chefs, cooks, writers and campaigners all come together. A brilliant opportunity to get your product sampled and talked about. I’ve also sponsored the New and Small Producers’ Market, and alongside that a New Producer Bursary which gives one recipient a complimentary stall. But there’s more to it than just that. I also act as a mentor, advising on how to get exposure and customer engagement throughout the year.

The Abergavenny Food Festival and Gower Cottage Brownies have grown together. Of course sponsoring the event brings gravitas and brand recognition, but there’s always the potential for a deeper relationship that delivers more for both parties. I’m an upfront ambassador for the Festival and want to see more businesses coming on board. There are lots of ways to engage and get your message out there.

Kate Jenkins

The Abergavenny Food Festival and Gower Cottage Brownies have grown together. Of course sponsoring the event brings gravitas and brand recognition, but there’s always the potential for a deeper relationship that delivers more for both parties.

Kate Jenkins (Founder/Owner)

Recent Coverage

THE FOOD PROGRAMME (BBC Radio 4) with Sheila Dillon, broadcasting from the Festival.

South Wales Life

BBC Food Fest Wales 

UK Online and Print Publications

Include: Conde Nast Traveller, The Week, Mail on Sunday, BBC Good Food / Olive Magazine, Food & Travel Magazine, The Telegraph, Good Housekeeping, The Lady, NFU Countryside, Wales online. Plus regional papers and lifestyle publications. 

International: Italy Fancyfactory.it Germany https://adecentcupoftea.de  Geneva pichonvoyageur  Spain viajablog.com condenastetraveler 


Socials

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